Are you a beauty business owner in Australia looking for ways to generate more exposure for your company? If so, you have come to the right place. It can be a tricky task with so much competition in 2022, but we have some fantastic suggestions!
One great way to get your business in front of a new audience is to engage with social media influencers. There are plenty of beauty bloggers and vloggers out there with large followings who would be happy to promote your products or services if you collaborate with them.
We aren’t suggesting contacting Kim Kardashian (although, if you can swing it, go for it!), but there are plenty of smaller influencers with more manageable fees that can still make a big impact. Do some research and see if any influencers in Australia would be a good fit for your business.
Another great way to generate exposure for your beauty business is to host an event or competition. Soon enough, lots of people will be talking about your brand. What’s more, competitions can be a lot of fun for everyone involved. You can partner with another business in the industry to co-host an event or go it alone, depending on the event type.
Think about what kind of event would be most successful for your business. For example, if you sell skincare products, you could host a ‘pamper day’ where people can come and try out your products. If makeup is more your thing, why not host a ‘makeover day’? There are all sorts of possibilities – it just takes a bit of creative thinking.
One way to make sure people know about your business is to shout about your credentials from the rooftops. If you’ve won any awards or been featured in any publications, make sure everyone knows about it. You can do this by adding badges to your website, sharing news on social media, or even sending out press releases.
Additionally, tell the world about your qualifications and certifications. Did you complete a local college course? Did you take an online course at https://islashboutique.com/? Customers want to know where and how beauty professionals initially trained for the job, and you can oblige with some simple information on your website and social media profiles.
If you have a loyal group of customers, they can be your best advocates. Encourage them to leave reviews on Google, Facebook, and other platforms where you’re active. You can also incentivize referrals by offering a discount or free service for every new customer they bring in; imagine how happy your loyal customers would be to receive 50% off their next payment.
As well as using the internet, ask people to tell everyone they know about your service. Your customers likely have a lot of friends interested in the same industry, so if you can get them on board, they could provide a huge amount of exposure for your business.
Since you probably rely on local customers, it’s important to get involved in the community. This could be as simple as attending local events or donating to a charity that’s close to your heart. By getting your name out there and showing that you care about the area, you’ll generate a lot of goodwill that could lead to more customers.
Of course, you can’t just sit back and wait for the exposure to come to you – you need to be proactive. Fortunately, there are several things you can do to generate more exposure for your beauty business!