Are you aware that there are 4.7 billion people on social media worldwide? Do you know that more than 227 million people have created social media accounts in the last year? The numbers are huge, showing how powerful social media is. One social media, in particular, made a huge marketing impact in 2021: Instagram. The platform that started as a simple photo-sharing app is now transforming the marketing industry, becoming a crucial part of any business’s social marketing strategy.
However, before you rush to utilize the power of Instagram, ensure that your business has a proper website where people can learn more about the work, product, or service you’re offering. If you want your business to be known online, a well-designed website is a must. Here, you can learn more about web hosting. After all, your Instagram strategy will attract visitors to your site, so make sure you have the perfect combo.
Instagram and Bussiness: What Are The Benefits?
Instagram is not only one of the most popular social media platforms, but it’s also one of the most valuable business marketing tools. Instagram has more than 800 million users, and more than 200 million business accounts on the platform are visited daily.
Everyone is on Instagram, so if you want your business to get recognized by the online community, you need to get on Instagram asap. It’s the perfect platform to showcase your business’s values and successfully sell your products and services. Instagram will also help you increase your business brand awareness, brand recognition, and loyalty.
How to Use Instagram To Improve Your Bussiness?
If you’ve ever been on Instagram, you know that the platform is super simple to use, so there’s no reason your business doesn’t have an Instagram profile yet.
Instagram can give your business so many benefits, but if you’re unsure how to grab all those advantages, here are some ways you can improve your business by using the power of Instagram.
Optimize Your Instagram Profile to Perfection
Instagram gives you 150 characters, a few action buttons, and one link to win your customers, so make sure you leave a good impression on anyone who clicks on your Instagram profile. The main thing to remember is to create an Instagram business profile because those profiles have extra business features that will enable you to track your content performance, expand your profile and sell products and services.
Write a killer Instagram bio because that’s the first thing the potential visitors will see on your profile. Include useful information, such as a simple description of your business, the industry your business is in, contact information, and a link. Don’t use generic information in the bio, but use a tone of voice that will show your brand’s personality. Also, make sure you use a recognizable profile picture, such as a logo, mascot, or logomark.
Show What Your Business is All About in the Most Creative Way
If you want to sell products or services on Instagram, you must stop focusing on the products rather than the solution you provide. The most important asset of Instagram is the visual content, so use this asset to take your brand to the top.
Using Instagram stories has excellent benefits for brands. You can use them to capture behind-the-scenes content and show your visitors your brand. You can experiment with the stories, add filters, stickers, and tag other accounts, making it ideal for influencer marketing and collaborations. Another thing you can try to express your brand in the most creative ways is to use IGTV and Reels.
Expand Your Reach By Using #Hashtags
Use relevant hashtags to expand your reach, and make sure you set up your brand’s hashtag, which you can use across Instagram. Hashtags are the best and easiest way for people to find content related to your brand. Instagram allows users to place 30 hashtags in a post, but you shouldn’t use more than 5.
Collaborate and Mention Others
Not everyone monitors hashtags on Instagram, so tagging an account is another great way to get your brand noticed. Users also use the so-called “shout-outs” when they partner with a brand to promote each other to their audiences. The shout-out can be free or paid; an unpaid shout-out benefits both sides. On the other hand, the paid shout-out is for companies that have a bigger budget. The shout-out is then called an influencer campaign, and companies usually pay an influencer with a large audience to promote their product or service.
Engage With Your Community
Instagram is a social media platform, so use the platform to socialize. When you have a business Instagram profile, that doesn’t mean you only have to bombard your followers with a sale pitch. If your visitors took the time to share their thoughts with you, it’s only fair that you return to their comments and messages and show them you’re listening. Instagram offers great engagement prompts that you can also use to encourage interaction. You can try doing questions, polls, or sliding scale rankings to boost the communication between you and your followers. Don’t forget to let your brand’s personality shine through and always be open to communication because that’s the best way to succeed.
Conclusion
Instagram is the best social media platform for boosting your business and giving exposure to your brand. If you want your business to thrive, do not spend a minute without an Instagram profile. You don’t have to be highly experienced in social media management to run a successful Instagram profile because the platform is super easy to use yet still offers countless business benefits.
