Search engines will pop up lots of results for HVAC contractor marketing ideas and tips, but among those, there will always be some misleading content for the readers. Let us discuss a few of those marketing ideas and see if they are a Myth or Reality?
HVAC Contractor Marketing Myths or Reality
Social Circle Counts
It is always perceived as who you know and how big your circle is of great importance but in reality, knowing people will not go a long way. It is always about the 360-degree holistic package that has been devised for HVAC market that leaves a mark. It builds credibility in front of the clients, which translates into trusting us with their needs. By developing a wholesome strategy, marketing the brand on every social media account like Facebook, Twitter, and Instagram is equally useful.
Traditional and online marketing are two different mediums
It is considered that traditional marketing like newspaper advertising, print ads, and yellow page advertising is a thing of the past. Well, that is not true. A wholesome market campaign includes both traditional and online mediums. Just like your email address and web address should be on every print ad in the same way your phone number should be on each social media account.
Social media is everything
In today’s technologically advanced era, all people have a social media presence. It won’t be wrong to say that marketing on social media accounts has an almost 99 percent reach. Apart from that, if the content goes viral, it will give your brand a lot of coverage and exposure, making it beneficial.
No cost is associated with email marketing
It is considered by many that email marketing bears no cost. It has no monetary value associated with it. But no one realizes that freebies do not exist. For an effective newsletter design expert, content writers and a lot of effort are required. Yet, in the end, a mere email won’t be beneficial. It is an entire market campaign implemented consistently that bears results.
Phone book marketing still exists
According to MSN, 70 % of Americans don’t recognize the existence of phone books. They have replaced phone books with online searches. Even the senior people have adapted to the online trend as it is way more efficient, fast, and less time-consuming.
Surpassing a market leader is not an easy job.
Market leaders are not here to stay, and every market leader was once a startup. What is important is to create a 360-market campaign coupled with quality products and services; once provided consistently is a foolproof recipe for surpassing and becoming a market leader.
This was considered true during the older times with concentrated people gatherings and markets. Whereas now, the world has no boundaries, and no matter how good the product is, it needs word of mouth promotions or various other marketing strategies to reach the desired market.
Email marketing has become obsolete
People are always in a hurry. They are short of time and need less time-consuming practices in their lives; hence it is considered that nobody reads emails anymore. This is a myth. A well-devised email that provides relevant information is worth the effort.
Read More: Comparing Traditional and Digital Marketing
Marketing anywhere and everywhere
Focusing the market strategies towards the market will bear fruitful results and will be less burdensome on the pocket. HVAC customers belong to a specific stratum of homeowners, landlords, house flippers, and commercial office users. It is best to focus and develop strategies according to them, rather than targeting each and everyone out there.
The above mentioned are a few HVAC marketing myths. If you need an HVAC contractor marketing, then opt for HVAC Marketing Xperts. They deal in everything from website management, content marketing, HVAC SEO, and Facebook ads to reputation management and more.