Pepsi(r) Launches Nitro Pepsi(tm), The First-Ever Nitrogen-Infused Cola…That’s Not a Traditional Soda
Last Updated on May 5, 2023 by
PURCHASE, N.Y., February. 23rd, 2022/PRNewswire• The category of cola has been around for nearly 100 years. While it’s been awash with its fair own share of packaging and flavor innovations however, one thing has remained same since the beginning of the category: the bubbles. Pepsi has embarked the most daring step to date, reimagining the experience of cola with an incredible innovation called Nitro Pepsi. Nitro Pepsi is the first-ever Nitro-infused cola that’s actually soft than a soft drink . it’s smooth, creamy and a stunning stream of tiny bubbles, and a fluffy foam head.
The Nitro Pepsi Difference
Nitro Pepsi can make you question everything you are aware of about coca. Smaller bubbles which are also filled with nitrogen, produce an incredible smooth, creamy texture that is made possible by a specific widget that is placed in the bottom of each can. The first time that this kind of widget used in coffee and beer is now being used in the cola category , and produces the foamy, frothy smooth texture that is unique for Nitro Pepsi. It’s not like looking and taste like typical soda or cola, and , in actuality, is recommended to drink it differently.
When Nitro Pepsi is enjoyed from the can however, there are some actions you can follow to ensure the best consumption. Nitro Pepsi is:
The best served cold, with no ice
The best “hard poured” or fully turned upside down into tall glasses
It is best enjoyed straight out of the glass (rather than via straws) to allow the unique foam head to be left behind, leaving the impression of a foamy, frothy mustache
Nitro Pepsi will be available in two delicious flavors: Draft Cola and Vanilla Draft Cola and in specially created cans that come in single serve and four-pack sizes.
“While soda has been a beverage of choice for so many consumers over the past century, some people still cite heavy carbonation as a barrier to enjoying an ice-cold cola. With this in mind, we wanted to come up with a new way for people to enjoy delicious Pepsi cola, but with a new experience around the bubbles,” said Todd Kaplan, VP of Marketing for Pepsi. “Nitro Pepsi is a first-of-its-kind innovation that creates a smooth, creamy, delicious taste experience for fans everywhere. Much like how nitrogen has transformed the beer and coffee categories, we believe Nitro Pepsi is a huge leap forward for the cola category and will redefine cola for years to come.”
Nationwide Roll-out
Pepsi made public its plans to make use of this nitro technology in the year 2019, it has worked hard to develop this technology ever since. The final step is that Nitro Pepsi will be available across the nation on the 28th of March. Alongside the launch will be an integrated marketing campaign, including the premiere of a national TV commercial (LINK) that will reinforce the unique soft and smooth experience that comes with Nitro Pepsi. Fans will also have the opportunity to taste Nitro Pepsi “on tap” for the first time on March 25 at the Sky Lounge at The High Roller Observation Wheel located at THE LINQ Promenade on the Las Vegas Strip.
About PepsiCo
PepsiCo products are enjoyed by customers more than a billion times daily in around 200 different countries across the globe. PepsiCo produced over $79 billion of revenue in 2021 and is driven by its complementary drinks and convenience food portfolio which includes Lay’s and Doritos. Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. The PepsiCo product portfolio comprises many delicious drinks and foods, which includes several iconic brands that earn over $1 billion in retail sales estimated annually.
Guiding PepsiCo is our goal to be the world’s leader for Beverages as well as Convenient Foods through Winning through PepsiCo Positive (pep+). Pep+ is our strategy for complete transformation that places sustainability at the forefront of our strategy to generate value and increase growth through operating within the limits of planet Earth and bringing about positive change for the both the planet and our people. For more details, click here.
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